DANIEL BORGHESI is an award-winning creative director from Melbourne, Australia. He’s sold cars to aliens, created a new kind of weather, and made plenty of skippable pre-rolls.



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︎ Bio
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DANIEL BORGHESI



THE PLASTIC FORECAST

To highlight the horrifying amount of plastic already on Earth, we created the world’s first plastic weather report. It launched in Paris on the eve of the UN’s plastic treaty talks, and reached more than 1.3 billion people.

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MINDEROO
FOUNDATION

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UNCLOUD

No one warned this generation about vapes. So we got young Australians whose mental and physical health had suffered to write the warning labels they were never given.

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MINDEROO
FOUNDATION

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LIFE IS THE REASON

Lifeblood Australia needed 100,000 new donors to meet demand. So we gave Australia 100,000 reasons to donate.

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LIFEBLOOD
AUSTRALIA

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EVERYONE’S BUSINESS

MYOB had a retail offer so good we made it everyone’s business.

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MYOB

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WHO IS LES MILLS?

Les Mills was a track and field athelete from New Zealand who went on to have a semi-successful political career. And the name behind a global fitness app with an awareness issue.

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LES MILLS
INTERNATIONAL

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A LIFE CHANGING LIFE

A life changing recruitment campaign for the aged, disability and veterans’ support sector that changed outdated perceptions.

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FED GOVT
DPT. SOCIAL SERVICES

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TOMORROW’S TILLIES

CommBank was empowering 50,000 young footballers over the next two years with their Growing Football Fund. So we announced the largest squad ever.

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COMMONWEALTH
BANK

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THE INTERGALACTIC TEST DRIVE

In the spirit of the Lexus x Men In Black partnership, we invited aliens from all around the galaxy to a test drive back on Earth.

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LEXUS

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FOR ALL THE WAYS WE CAN

Not everyday you get the chance to re-launch Australia’s biggest bank in a cost of living crisis.

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COMMONWEALTH
BANK

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MOVE AS ONE

To launch the new Lexus IS, we showcased an intuitive bit of tech which connected you to your car like never before.

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LEXUS

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YOUR WORLD. YOUR VCE.

We refreshed Victoria’s VCE for kids whose worlds couldn’t be further from traditional school pathways.

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VICTORIAN GOVERNMENT

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LIVE FORWARD

An electrifying brand platform for Lexus Australia, spurring work which launched a reinvigorated Hybrid range, and the first-ever all electric Lexus.

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LEXUS

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