YEAR: 2025
AGENCY: M&C SAATCHI
AGENCY: M&C SAATCHI
Introducing the ‘Out of Here Out of Home’.
To celebrate CommBank’s new Travel Booking feature, we flew Johnny G of John’s Famous (NY’s most iconic hot dog vendor of 40+ years) to Melbourne to serve his signature dogs and 'pushcart sauce' inside a billboard - bringing the world closer to Aussies than ever.
It all began with this video from Chris (hot-dog-vlog royalty) announcing Johnny G was leaving Times Square after 40 years.
Then, we announced a three-day, immersive out of home in Melbourne’s CBD, giving thousands of Australians a real taste of NYC, without leaving the country.
To celebrate CommBank’s new Travel Booking feature, we flew Johnny G of John’s Famous (NY’s most iconic hot dog vendor of 40+ years) to Melbourne to serve his signature dogs and 'pushcart sauce' inside a billboard - bringing the world closer to Aussies than ever.
It all began with this video from Chris (hot-dog-vlog royalty) announcing Johnny G was leaving Times Square after 40 years.
Then, we announced a three-day, immersive out of home in Melbourne’s CBD, giving thousands of Australians a real taste of NYC, without leaving the country.
