YEAR: 2022
AGENCY: M&C SAATCHI
AGENCY: M&C SAATCHI
For nearly a decade, CommBank’s ‘Can’ brand platform stood the test of time. But in 2022, we got the chance to freshen things up.
We twisted ‘Can’ into a more helpful and hopeful version of itself, launching with a massive brand campaign, but more importantly, influencing the bank’s behaviour.
We twisted ‘Can’ into a more helpful and hopeful version of itself, launching with a massive brand campaign, but more importantly, influencing the bank’s behaviour.
