YEAR: 2024
AGENCY: M&C SAATCHI
AGENCY: M&C SAATCHI
CommBank is the largest supporter of women’s football in Australia, and the major sponsor of the Matildas.
They were expanding their Growing Football Fund, to empower 50,000 young women over a two year period. The girls who could one day line up for the Tillies.
So we launched Tomorrow’s Tillies, and announced a new kind of squad. Of 50,000 young girls.
We thought we’d give ‘em the good news by having today’s Tillies call them (fair to say they were stoked).
Most amazingly, CommBank let us change their brand platform from ‘We Can’, to ‘They Can’, until the end of the Paris Olympics.
They were expanding their Growing Football Fund, to empower 50,000 young women over a two year period. The girls who could one day line up for the Tillies.
So we launched Tomorrow’s Tillies, and announced a new kind of squad. Of 50,000 young girls.
We thought we’d give ‘em the good news by having today’s Tillies call them (fair to say they were stoked).
Most amazingly, CommBank let us change their brand platform from ‘We Can’, to ‘They Can’, until the end of the Paris Olympics.
