DANIEL BORGHESI is an award-winning Creative Director from Melbourne, Australia. He’s sold cars to aliens, created a new kind of weather, and written plenty of skippable pre-rolls.



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EVERYONE’S BUSINESS




YEAR: 2024
AGENCY: M&C SAATCHI
PRODUCTION: GOOD OIL
Good business has knock-on effects.

So we quickly realised everyone benefits from a business with MYOB. Which is why MYOB believes everyone deserves the best business software at the best price possible.

So of course, our new brand platform ‘Everyone’s Business’ was born. We soft-launched it through a retail offer with fully transformative powers.