DANIEL BORGHESI is an award-winning creative director from Melbourne, Australia. He’s sold cars to aliens, created a new kind of weather, and made plenty of skippable pre-rolls.



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EVERYONE’S BUSINESS




YEAR: 2024
AGENCY: M&C SAATCHI
Nobody talks about the knock-on effects of good business, but we quickly realised everyone benefits from a business with MYOB. Which is why MYOB believes everyone deserves the best business software at an affordable price.

So of course, our new brand platform ‘Everyone’s Business’ was born. We soft-launched it through a retail offer with fully transformative powers.