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DANIEL BORGHESI is an award-winning creative director from Melbourne, Australia. He’s sold cars to aliens, created a new kind of weather, and made plenty of skippable pre-rolls.


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WHO IS LES MILLS?





YEAR: 2022
AGENCY: M&C SAATCHI
The question on everyone’s hips was answered with a global content film (and about 6 million cutdowns). Despite being one of the largest fitness networks on Earth, we helped solve the Les Mills awareness problem. A joke (but true).

We sparked an online movement amongst Les Mills superfans, the best (and by far most intense) brand ambassadors you could ask for. And we lifted ‘Les Mills’ searches by 885%.

A new PB.

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