YEAR: 2023
AGENCY: M&C SAATCHI
AGENCY: M&C SAATCHI
With government campaigns doing nothing to slow the vaping epidemic, we got young Australians whose mental and physical health had been affected to write their own warning labels, presenting them to decision makers while reforms took shape.
These weren’t warnings from faceless legislators, they were warnings from the heart.
We also launched UNCLOUD, a platform for them to warn other young people of the horrors of vaping addiction and help them see the truth.
The warnings and broader campaign appeared across youth culture with supporting films and outdoor. Others were encouraged to visit UNCLOUD.ORG to share warnings of their own.
These weren’t warnings from faceless legislators, they were warnings from the heart.
We also launched UNCLOUD, a platform for them to warn other young people of the horrors of vaping addiction and help them see the truth.
The warnings and broader campaign appeared across youth culture with supporting films and outdoor. Others were encouraged to visit UNCLOUD.ORG to share warnings of their own.
