YEAR: 2021
AGENCY: M&C SAATCHI
AGENCY: M&C SAATCHI
There are life-changing careers, but there aren’t many that change two lives.
A Life Changing Life shone a light on the two-way street that is a career in the Australian support sector.
At the heart were a suite of content films where six real Australians candidly revealed how their lives had been changed by their support workers, for the very first time.
In less than 8 weeks, we generated 1.4 million organic impressions, 1.3 million clicks to the website, 11,000 job board visits, and 500 new applicants - but its effects are still being felt.
A Life Changing Life shone a light on the two-way street that is a career in the Australian support sector.
At the heart were a suite of content films where six real Australians candidly revealed how their lives had been changed by their support workers, for the very first time.
In less than 8 weeks, we generated 1.4 million organic impressions, 1.3 million clicks to the website, 11,000 job board visits, and 500 new applicants - but its effects are still being felt.
