YEAR: 2021
AGENCY: M&C SAATCHI
AGENCY: M&C SAATCHI
We started by launching the first ever all-electric Lexus with an all-electric platform: Live Forward. An open invitation to the naysayers.
As a business, Lexus had committed to being carbon neutral by 2030, and the launch of the Lexus UX 300e was an important milestone on this journey.
The campaign was certified a carbon neutral event under the Australian Government’s Climate Active program. No aspect of a marketing campaign or marketing events had been certified carbon neutral before, making Lexus Australia the first to achieve this milestone.
Then, we re-invigorated the Lexus Hybrid range with a story-driven spot centered around a very simple concept. What would future you drive?
As a business, Lexus had committed to being carbon neutral by 2030, and the launch of the Lexus UX 300e was an important milestone on this journey.
The campaign was certified a carbon neutral event under the Australian Government’s Climate Active program. No aspect of a marketing campaign or marketing events had been certified carbon neutral before, making Lexus Australia the first to achieve this milestone.
Then, we re-invigorated the Lexus Hybrid range with a story-driven spot centered around a very simple concept. What would future you drive?