YEAR: 2026
AGENCY: M+C SAATCHI
PRODUCTION: MOFA
AGENCY: M+C SAATCHI
PRODUCTION: MOFA
Level Two Music described this as “the hardest brief we’ve ever been given”.
Introducing the 'Unlikely Version'.
A performance made possible by life-saving donations.
A reimagined “Unstoppable” by Sia, performed entirely by Australian artists and band members whose lives were saved by blood, plasma, platelets, or stem cell donations, including icons Ngaiire and Tina Arena.
This took a lot of digging, a long time in casting, and the incredible partnership of Lifeblood, MOFA, Level Two, and Bang Bang Studios to bring it to life. We launched with TV, social, a music video, a Spotify and Apple Music release, and national PR run.
Introducing the 'Unlikely Version'.
A performance made possible by life-saving donations.
A reimagined “Unstoppable” by Sia, performed entirely by Australian artists and band members whose lives were saved by blood, plasma, platelets, or stem cell donations, including icons Ngaiire and Tina Arena.
This took a lot of digging, a long time in casting, and the incredible partnership of Lifeblood, MOFA, Level Two, and Bang Bang Studios to bring it to life. We launched with TV, social, a music video, a Spotify and Apple Music release, and national PR run.
