YEAR: 2026
AGENCY: M+C SAATCHI
PRODUCTION: QUBE
AGENCY: M+C SAATCHI
PRODUCTION: QUBE
The midweek Mexican meal had become formulaic for Australians. Head to Woolies. Buy Old El Paso taco kit. Enjoy the same old tacos.
Which is not how Mexican should be.
Fun. Chaotic. Spontaneous.
When we were tasked with launching La Mesita, a new, bold, authentic Mexican range available only at Woolies, we saw our chance to bring the permissibility back to Mexican food. Yes You Mexi Can was born.
Breakfast burritos? Yes You Mexi Can!
Taco Thursday? Yes You Mexi Can!
We collaborated with a real mariachi band and recorded four online films, as well as a radio execution for every day of the week, all to give more Aussies more permission to enjoy more Mexican, not just on Tuesdays.
Which is not how Mexican should be.
Fun. Chaotic. Spontaneous.
When we were tasked with launching La Mesita, a new, bold, authentic Mexican range available only at Woolies, we saw our chance to bring the permissibility back to Mexican food. Yes You Mexi Can was born.
Breakfast burritos? Yes You Mexi Can!
Taco Thursday? Yes You Mexi Can!
We collaborated with a real mariachi band and recorded four online films, as well as a radio execution for every day of the week, all to give more Aussies more permission to enjoy more Mexican, not just on Tuesdays.